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Warm greetings and welcome to this week’s real estate insights brief.
Arizona’s prime masterplanned communities are experiencing a strong surge in demand, driven by affluent buyers seeking strategic growth corridors and sustainable living.
Notably, North Scottsdale’s Sereno Canyon and Storyrock projects now average over $1.3 million per new home, reflecting discerning investor interest and the appeal of green zoning incentives.
Buckeye and Queen Creek continue to thrive, benefiting from strategic tax districts and 1031 exchange activity—crucial tools in portfolio and estate structuring.
From a legislative angle, low property tax caps and Opportunity Zone policies add powerful layers of fiscal efficiency. These trends support asset longevity, enhanced by smart infrastructure such as fiber networks and solar microgrids. In the backdrop, sustainability-forward planning—from water reclamation to LEED-ND certifications—positions these communities at the intersection of future value and livability.
Scottsdale has witnessed a significant uptick in online engagement related to new home construction, particularly in luxury masterplanned communities. Platforms like ShowingNew and AziqueHomes report growing interest in North Scottsdale projects such as Sereno Canyon and Storyrock, with average new home prices surpassing $1.3 million as of Q2 2025. Scottsdale’s zoning updates and green building incentives contribute to heightened investor attention, especially given Arizona’s property tax cap of 5% annually on primary residences. These developments intersect with smart-city planning, including fiber and electric vehicle infrastructure rollouts, bolstering long-term asset durability.
Source: AziqueHomes
Buckeye, the fastest-growing city in the U.S. by percentage growth according to the Census Bureau, is pushing forward on major expansions within Verrado and Tartesso masterplanned communities. With over 1,000 building permits issued in the last 12 months and home prices averaging $449,000 (ARMLS), the city’s infrastructure investments—spanning water rights allocations and loop road expansions—are attracting attention from institutional investors. Tax districts within these communities offer partial financing for amenities, creating implications for bond-based estate planning. Verrado’s LEED-ND designation reinforces its appeal to sustainability-conscious buyers.
Source: BuckeyeAZ.gov
Florence’s masterplanned Anthem at Merrill Ranch, originally developed by Pulte/Del Webb, is now entering a new phase emphasizing wellness and age-in-place design. Over 300 lots are currently under review for entitlement, with homes starting in the low $400,000s. Pinal County’s infrastructure expansion and hospital zoning approvals lend additional weight to its long-term livability profile. For legacy investors, Florence’s planned unit development (PUD) status streamlines estate planning and reduces bureaucratic drag in conveyance. Solar-ready rooftops and xeriscape standards reinforce eco-efficiency credentials.
Source: FlorenceAZ.gov
Prescott’s premier masterplans—Prescott Lakes and Deep Well Ranch—continue to attract high-net-worth buyers seeking altitude-driven climate relief and year-round golf access. Deep Well Ranch alone is set to deliver over 5,000 new homes by 2030, with 1,100 units already approved in its next construction phase. Median new home prices exceed $740,000 (Cromford Report), with cash transactions dominant. Yavapai County’s low millage rate and minimal special assessment districts support tax-advantaged portfolio structuring. The city’s participation in the Verde River Watershed conservation partnership adds long-term ecological value.
Source: Prescott-AZ.gov
Despite elevated interest rates, Queen Creek’s Harvest and Barney Farms continue to post strong absorption rates, with over 150 new closings in Q2 2025 per Builder Online. Average new-build pricing remains at $620,000, driven by demand for multi-generational floorplans and amenity-rich layouts. The area’s planned transportation corridor and infrastructure bond issuance support future-proof value appreciation. From a wealth perspective, many buyers are utilizing 1031 exchanges and family trusts to shield gains, aided by Arizona’s relatively low property tax environment. Smart irrigation systems and greywater recycling are increasingly standard.
Source: QueenCreekAZ.gov
The Vistancia masterplan in Peoria, including the Trilogy 55+ and new Mystic phases, continues to be one of the highest-performing projects in the Northwest Valley. With an average sales pace of 12 units per month per builder and strong demographic appeal among relocators aged 45–64, Vistancia has become a key portfolio holding for regional REITs. Peoria’s city council has prioritized broadband enhancements and solar microgrid options, enhancing long-term resilience and ESG appeal. Additionally, the districting model used for HOA management simplifies estate transition planning.
Source: PeoriaAZ.gov
Casa Grande’s economic development surge—fueled by Lucid Motors and Kohler expansions—is catalyzing growth in nearby communities like Mission Royale and Villago. According to CoStar, over 2,200 residential units are approved or under construction. Home prices in Casa Grande remain accessible at a median of $372,000, creating entry points for diversified asset placement strategies. State-level Opportunity Zone provisions remain active in parts of the city, offering capital gains tax deferment. Water sustainability strategies, including dual-agriculture zoning buffers, increase resilience for masterplanned developments.
Source: CasaGrandeAZ.gov
Scottsdale is redefining location value through its emerging network of smart districts—urban zones enabled by real-time data, IoT systems, and
Beyond its familiar luxury branding, Scottsdale is emerging as a quiet but powerful magnet for global citizens—individuals with multiple residencies,
Thank you for joining me for this edition of market update. From Prescott’s high-altitude havens to Casa Grande’s employer-driven expansions, Arizona’s growth narrative continues to evolve with precision and promise. If you found this briefing valuable, consider sharing it with peers or clients navigating similar investment strategies. Follow along for future updates via our private channels, and feel welcome to schedule a one-on-one Zoom session for tailored portfolio alignment and strategic discussion.
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Nice to meet you! I’m Katrina Golikova, and I believe you landed here for a reason. I help my clients to reach their real estate goals through thriving creative solutions and love to share my knowledge—giving lots of freebies along the way.
See You Soon,
Katrina
You can listen right now to current news
You can listen to all AZique real estate news and insights on Spotify or any other preferred platform of yours: YouTube, Amazon, Audible, Apple Podcast. Daily Arizona real estate market pulse – straight from Sonoran Desert to you where ever you are!
Always fresh, smart, data-driven from Sonoran Desert straight to your mailbox
Click here to explore current mortgage rates. Rates may vary based on credit score, loan type, and lender policies. For the most accurate estimate, consult with a lender.
Realty One Group
Katrina Golikova
Real Estate Professional
License ID: SA696603000
17550 N Perimeter Dr, Scottsdale, AZ 85255
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